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Dieter Rams: As Little Design as Possible Sophie Lovell
Publisher: Phaidon Press, Incorporated

Dieter Rams: Ten commandments on design. Dieter Rams: As Little Design as Possible is a comprehensive monograph on the life, work and design philosophy of highly influential product designer Dieter Rams (b.1932). €�Dieter Rams, the German industrial designer who was head designer at Braun for over 30 years is finally being profiled by Sophie Lovell in As Little Design As Possible: The Work of Dieter Rams. Dieter Rams is the famous designer behind the Braun products and, from what I recently learned, also the Vitsoe furniture. Keeping up with the Jones' is not visionary 10. Great gift from Hisham Khalifa, via my Amazon wishlist: Sophie Lovell's "Dieter Rams: As Little Design as Possible". It does not copy existing product forms, nor does it produce any kind of novelty just for the sake of it. Good design is as little design as possible. There you will find the Braun product line circa 1963. The essence of innovation must be clearly seen in all of a product's functions. It's huge, beautiful, and does indeed have raised studs on the cover. Current technological development keeps offering new chances for innovative solutions. Many of the worst design decisions are innovative (Jeremy Keith) 9. Dieter Rams: As Little Design As Possible Sophie Lovell Phaidon, $90.00. Good design is as little design as possible. As little design as possible (Dieter Rams) 11. Open Dieter Rams: As Little Design as Possible.